Currently ranked as the Number 1 director in the African & Middle Eastern region - awarded by the 2020 Loeries - Karien’s work has seen both viral fame and international recognition. This year she has served on both the D&AD and AICP directing juries and continues to be one of South Africa’s most prolific directors.

Karien’s work spans both international and local brands including Heineken, KFC, New Balance, Chicken Licken, Cell C, Sanlam, and FNB. She is sought after by creatives for her effortless collaboration, her knack for eliciting authentic performances, and her keen sensibility to adapt the tone of her work to serve the script.

Karien is represented by Giant Films in South Africa and Outsider in the UK.